Open Universities Australia

Open Universities Australia: Reducing Onboarding From Months to Weeks

Bluewolf understood our customer and employee experience and made our digital interactions more meaningful.

Andy Sheats, EGM of Student Experience

Insight

Open Universities Australia (OUA), an online higher education organization based in Australia, needed a way to track and follow-up with student-applicants, faculty, and its fourteen partner universities, to provide each university with its own digital sales and marketing channel and a managed service for ongoing student enrollment and management.

Idea

OUA completed a Bluewolf Health Check to identify where and how to improve its system. From the results of that assessment, OUA combined Sales Cloud, Service Cloud, Marketing Cloud, and Community Cloud on Lightning Experience to create a seamless end-to-end experience for students, OUA staff, and its partner universities alike.

Impact

After just seven months, OUA now has a single platform to unify and share data among its fifteen university partners and track its 400,000 current and former students. OUA now has full visibility into student engagement, campaign performance, enrollment rates, and application status, and they have reduced onboarding from several months to just weeks.